VSL Scripting & Brand Identity Alignment for ComfyLab
Refined and restructured the Video Sales Letter (VSL) script for ComfyLab, a wellness technology brand, ensuring consistency with brand identity, tone, and customer communication style.
For this project, we collaborated with ComfyLab, a health technology brand specializing in sleep and snoring solutions. Our goal was to edit and optimize their VSL to align with the brand’s identity—scientific, trustworthy, and results-driven—while maintaining strong direct response elements.
We refined the messaging flow, pacing, and tone to ensure the script matched the brand’s credibility-focused narrative. The final VSL emphasized authority through research-backed storytelling, clear problem framing, and an emotionally persuasive solution presentation.
By combining storytelling psychology, brand voice consistency, and conversion-driven copywriting, the revised VSL successfully improved engagement, message clarity, and alignment with ComfyLab’s premium positioning in the wellness market.
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